Introduction

Karachi University Business Research Journal (KUBRJ) applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, KUBRJ examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behaviour, finance, organizational theory and behaviour, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world. Objectives The objective of Karachi University Business Research Journal (KUBRJ) is to serve as a generator of ideas that apply to business and economics concerns in today’s increasingly interdependent world. The outlet aims to inform and motivate for action, scholars, and private and public practitioners. Additionally, KUBRJ aims to serve as a means of enlightenment and a tool in the hands of economics and business educators all over the world as well as educated laypersons.

Aims and Scope

Karachi University Business Research Journal (KUBRJ) applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, KUBRJ examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behaviour, finance, organizational theory and behaviour, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world. Objectives The objective of Karachi University Business Research Journal (KUBRJ) is to serve as a generator of ideas that apply to business and economics concerns in today’s increasingly interdependent world. The outlet aims to inform and motivate for action, scholars, and private and public practitioners. Additionally, KUBRJ aims to serve as a means of enlightenment and a tool in the hands of economics and business educators all over the world as well as educated laypersons.

Contact Information

Ditorial Office, Karachi University Business Research Journal Karachi University Business School University of Karachi. Email: editor@kubrj. Ku-br. Com